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Joel Pacheco Gonçalves
Fixed Broadband Market Stats
- During Q3 2016 alone, the Mexican market added 15.7 million subscribers to its fixed-line broadband business, of which 75% have speeds higher than 10Mbps.
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Household Subscribers and Fixed Broadband Penetration (Source: IFT)
- The fixed line broadband market in Q3 2016 had a 9.1% growth compared to Q3 2015, which resulted in a 47% national household penetration for this trimester.
- The north of Mexico has a larger household penetration, surpassing 60% in all border states.
- The fixed line broadband market share has three major participants. Telmex-Telnor is leading with a 57.7%, followed by Televisa with a 21.4% and Megacable-MCM with 13.5% of participation.
- Regarding connectivity technology, DSL represented 48.8% of subscribers, followed by a 34.9% in Coaxial Modems and a 14.3% in Fiber Optics.
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Fixed Broadband Market Share in Mexico (Source: IFT)
Mobile Broadband Market Stats
- Mobile subscribers reached 110 million resulting in a 90% national penetration.
- Mobile broadband subscribers grew 24% to 71.6 million compared to the same trimester last year, reaching a 58% penetration throughout Mexico.
- Telcel leads the mobile business with a 65.7% of the market, followed by Telefónica and AT&T with 26.2% and 6.5% respectively.
- The monthly average data consumption per subscriber reached 805MB, with AT&T topping the ranking of wireless carriers averaging 1,390MB per subscriber.
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Average Data Traffic per Subscriber (Source: IFT)
- Regarding total data traffic by 3Q 2016, Telcel is the wireless carrier with most data exchange with 122 billion of MB or 122,000 TB (69,8%), while AT&T and Telefonica followed with 33.8 (19,4%) and 18.8 (10,5%) billion of MB respectively.
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Data Traffic Share by Mobile Operator (Source: IFT)
Continuous growth after the telecom reform
Mexico’s annual fixed broadband market growth was 9.1% by 3Q 2016, bested only by China (18.7%) and Turkey (9.7%), and although mobile broadband penetration in Mexico is not yet equal to US or European levels, its ever-increasing growth by Q3 2016 sustained a year-over-year rate of 23.6%.
If you want more insight about the Mexican market, you may want to take a look at this post